AT&T Store

  4.0 – 100 reviews   • Cell phone store

Stay connected with AT&T in Santa Cruz. We offer phones, tablets, smartwatches, and connected devices from all of your favorite brands. We also offer wireless data plans in Santa Cruz for every need. Enjoy the flexibility of an Santa Cruz prepaid phone plan—with no annual contract and no credit check. Get unlimited text and data with AT&T UNLIMITED ELITE, which includes HBO Max™. Get nationwide AT&T 5G service, which comes with all of our unlimited data plans for no extra cost. With all of the time many of us spend online, we expect a lot from our Santa Cruz internet service. That’s why you need fast, reliable internet from AT&T.

Retailer providing wireless plans & a range of phones, devices & accessories.

Service Options:  In-store shopping · Curbside pickup

Health and Safety:  Mask required · Staff wear masks · Staff required to disinfect surfaces between visits · 

Hours

Friday10AM–7PM
Saturday10AM–7PM
Sunday11AM–6PM
Monday10AM–7PM
Tuesday10AM–7PM
Wednesday10AM–7PM
Thursday10AM–7PM

Address and Contact Information

Address: 550 River St Suite D, Santa Cruz, CA 95060
Phone: (831) 457-8255
Website: https://attvip.com/?utm_source=gmblistpilot

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Review Summary

Kelly Bisio
Staff is super friendly and great to work with!
andy cecchetti
Went to buy iPhone case was ignored by staff, left and bought it at Office Max.
Kathleen Ratchlee
Great service by all and a friendly atmosphere.
Megan Mm
Great service and amazing staff. One of the staff members, Raneem, helped me very well and she was super friendly and nice. She stuck with me through the service and made sure I was well satisfied. Amazing overall!!
Janis Bond
I was sent, without any notification, a Cingular Flip IV 4G phone to replace my existing 3G phone. Took to local store to have the SIMM moved from my existing phone to the new phone. Technician had some difficulty and then gave me the phone back with no discussion after installing the SIMM. None of my data was transferred and I am no longer able to group text.First line support and ATT advanced tech support was unable to fix the group text issue and then determined the 3G SIMM from the original phone wouldn’t work in the new 4G phone. (I know these Simms are interchangeable, but by this time I’m fed up.) They shipped a 4G SIMM that the local store refused to install, and had to reissue a SIMM from their store.SIMM was installed and I have lost all data, contacts, etc. And still can’t group text.Total lack of Customer Service at all levels, unaware of the products they are responsible for servicing, no follow up to ensure the customers needs were met. I have never been more dissatisfied with the service ATT attempted to provide.Terry Bond
Jennifer Dingman
Lamar and all his team there at this store are amazing He explained everything so clearly and his customer service was proves he likes his job and cares about what he’s selling!!
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