Apple retail store selling iPhones, iPads & more in sleekly designed spaces.
Service Options: In-store shopping · In-store pickup
Health and Safety: Mask required · Temperature check required · Staff required to disinfect surfaces between visits ·
Hours
| Tuesday | 9AM–9PM |
| Wednesday | 9AM–9PM |
| Thursday | 9AM–9PM |
| Friday | 9AM–9PM |
| Saturday | 9AM–9PM |
| Sunday | 10AM–8PM |
| Monday | 9AM–9PM |
Address and Contact Information
Address: 103 Prince St, New York, NY 10012 Phone: (212) 226-3126 Website: https://www.apple.com/retail/soho?cid=aos-us-seo-maps
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Review Summary
Oliver Gilbert
Very well organized queue, and exemplary service at the Genius Bar.
Ankit Shah
The apple staff person refused to check my phone and called it a piece of trash.
Dan B
Nice location, upstairs is a bit superfluous, staff could be more attentive
Phillip Oliver
By far the WORST consumer experience and the WORST customer service! I beg you, if you are looking for a quality product and quality service do not shop here and stay away from Apple products all together. They are happy to take your hard earned money but refuse provide help whenever something goes wrong.My wife purchased an Apple Macbook Air M1 2 months ago. Apparently their computer screens are prone to pressure cracks and EXTREMELY fragile. We did not know this. A few days ago my wife was watching a movie on her new computer. She made a mistake and held the computer by the screen to adjust the computer’s position and a second later a big internal crack appeared on the screen and it was covered in glitches.My wife immediately contacted Apple for help but was given the run around for an entire week. They kept on escalating the case to different people and giving her different answers on how they could help but kept it very vague. After spending a good chunk of hard earned change on this, after only 2 months of usage, we were beyond shocked.Long story short. We went into the store today to take in the computer. A manager spoke with us. He was extremely unemphatic to our situation, read over his notes from our telephone thread, and told us that there is again NOTHING THAT CAN BE DONE. We must pay $500 to fix the screen.I called Apple customer service when we got home again, asking for help. They did the same thing. They put me on hold while they looked over their notes and then I got transferred to a specailist who proceeded to immediately tell us the same bad news. They will not be taking any action to help. We have to pay to full price to get it fixed. The warranty doesn’t cover our issue. He proceeded to put the blame on my wife because she shouldn’t have held the computer the way she did. Once again, while talking with the representative, not a single bit of empathy was conveyed. He just kept on saying she admitted, she admitted!….again, all we were asking for was some legitimate help and hoping for just good customer service. After paying a good amount of money up front this shouldn’t be too much to ask for…we got absolutely nothing. Felt like I was in court having to argue a case for some help with these people.Still no resolution. I refuse to pay $500 to get this fixed after 2 months when I can just as easily go with another computer brand for the same price as fixing this Apple screen. We made a big mistake shopping with Apple. Never again!They have no regard for their customers. All they care about is money and that’s it. If their screens are so sensitive, there should be a disclaimer on all of their products in bold. The person I spoke to told me that if they included all the disclaimers on the product, it would take a very long time to read…There is not a physical crack on the screen, it’s all internal. I was informed that it doesn’t matter. They are not going to help. Either pay full price or dispute it elsewhere. OR spend more money and pay for Apple care next time. But there will not be a next time. These people are scammers and bullies. They have a history of unethical practices. Stay away.Everything about this company is a scam with horrible customer service. Just know what when you purchase an Apple product that you are purchasing an overpriced product and the company does not stand by their product.And for the record, blaming customers when things go wrong has nothing to do with customer service.
ANTHONY AUSTIN
Nice place,Great if you’re in the market for a apple products very informative and knowledgeable staff. Most staff members are kind and patient to first time buyers. Because this place is all things apple any questions you may have they can answer.
Mirna Alvarado
Excellent service!!! I came first time for my friend’s iPhone and after having such a great experience I decided to bring my iPad next day and requested to be attended by the same representative, Juan, he is the best. I can tell he love his job, very helpful and knowledgeable.