Ulta Beauty is the United States’ largest beauty retailer & premier destination for cosmetics, fragrance, body, skin & haircare products. Shop over 25,000 products from approximately 500 brands across all price points including Tarte, Redken, TULA, & Valentino. Plus, exclusives like Kylie Cosmetics, PATTERN, florence by mills, Juvia’s Place & Ulta Beauty Collection. Conscious Beauty at Ulta Beauty offers vegan, clean, cruelty-free products in sustainable packaging with brands committed to making a positive community impact. We’re also offering several ways to shop safely, including in-store shopping at select locations, & limited-contact curbside & in-store pickup. Salons are open in stores, but beauty services will be limited.
Chain with a diverse selection of cosmetics & other beauty products, plus on-site salon services.
Service Options: In-store shopping · Curbside pickup
Health and Safety: Mask required · Staff wear masks · Staff get temperature checks · Staff required to disinfect surfaces between visits · Safety dividers at checkout ·
Hours
| Sunday | 11AM–6PM |
| Monday | 10AM–8PM |
| Tuesday | 10AM–8PM |
| Wednesday | 10AM–8PM |
| Thursday | 10AM–9PM |
| Friday | 10AM–9PM |
| Saturday | 10AM–9PM |
Address and Contact Information
Address: 2401 6th Ave SE, Decatur, AL 35601 Phone: (256) 350-1810 Website: https://www.ulta.com/stores/decatur-al-560
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Review Summary
Lori Ray
I was there Saturday and received great service.
Katey Richardson
The coupon wouldn’t work, which the employees acted like this was my problem.
Katherine Clark
The staff is always super helpful.
Spencer Smith
A lady named Bellamy took so much time and patience with me. She has so much product knowledge. I will be back for all my make up needs. All of the ladies here are do helpful, knowledgeable and welcoming! Live this location! -amanda smith (not spencer :p )
Bunny Ann
Friendly employees. Will help you find everything you’re looking for.
Rhonda Stoner
Recently I had my first unfortunate experience in the Decatur Ulta. The gentleman hairstylist came over to help my son and me. We were having fun and enjoying our day out. I mentioned in passing to the gentleman that I had worked at this Ulta several years ago. I am actually proud of this; I love Ulta; I have worked at the Bridge Street location as well. When I asked him about a hair masque he asked me what did I want it to do. I told him I just wanted one that would condition my hair. He responded, Well, Sweetheart, if you worked here you should know there are many different types of hair masques. He did not say, sweetheart in an endearing tone, but with snarky, rude, and condescending tone. I will admit I don’t know a lot about hair masques. I had extensive training on skincare, but never on any hair products. Though, now as a customer I just needed help without the extra commentary. I found what I needed by reading the products and actually found in the hair brand which is my favourite. As I waited patiently in line there was one cashier and an issue with a gift card with the customer in front of me. I was in no hurry at all. When it was my turn I purchased several other products as well as my hair masque which rang up as a penny. I continued to tell them that my $38 masque was ringing up as a penny. I even went back and got other bottles to see if I could assist them and not hold up the line. When the 2nd and 3rd masque rang up as a penny they determined it was gift for purchase product. I then told him I would buy something else in this brand to ensure the penny product rang up correctly. The gentleman hairstylist who is apparently also a manager with his rudeness escalating, told me there is no gift for purchase now. (No soup for you!) He found a way to charge me the full amount for my hair masque. I reported his rude behaviour to the store manager and called the District Manager as well. (apparently he should have allowed me to purchase something else and charge me a penny for the masque according to the DM). The store GM called me and told me to please come in and they would correctly handle my purchase. I wasn’t trying to get a gift for purchase in the first place, but it was evident that he was not going to allow me to get this deal even though it continued to ring up as a penny. I could have walked out and paid only a penny for the hair masque after the first time they rang it up. I have not returned to Ulta Decatur and I have no plans to return to this Ulta. (I told the manager I would gladly return if the gentleman handled my return with kindness and told me that he had made a mistake. I was informed that the manager would handle it because they had certain rules to follow about these matters.) There was no true reconciliation. Unfortunately this is why Amazon does so well. I can order anything from Amazon that I can buy in Ulta and it will be on my doorstep in two days. I can avoid such rudeness from a snarky sales clerk. When I worked at Ulta we were sweethearts. We loved helping people who had no idea what they wanted or needed. We created relationships and made our clients want to return. We considered it our pleasure to help our clients. With the pandemic and the rise of online shopping, brick and mortar retailers need to work on their people skills. Perhaps the hairstylist needs to stay behind the chair instead of pontificating about product knowledge. Listen to your customers. Make them feel welcome. I write a lot of reviews and most all of them are 5 star and glowing. I love to celebrate people! Ulta-Decatur is now less than one star in my opinion.